Senior leadership that helps a business move.
LEADERSHIP
WHO THIS IS FOR
Some businesses reach a size where marketing needs a senior hand steering it. Leadership puts an experienced marketing leader directly inside the business, at whatever level of ownership it actually needs right now.
For growing companies ready for senior marketing leadership.
This is where growth gets matched with leadership.
THE SCOPE
Three ways to lead your marketing. Here’s how each work.
Fractional Director
Marketing execution handled day to day
From $4,500/months · 15-20hrs/week
Any business can have direction and still fall behind simply because no one's driving the daily work forward, day after day. A Fractional Director steps directly into that seat, running the campaigns, producing the content, and keeping the marketing function moving day-to-day. They check that deadlines get hit and nothing quietly slips through the cracks along the way, so the plan finally, truly stops sitting on paper and actually starts happening.
Fractional VP
Marketing strategy and team direction
From $7,000/mo · 12-15 hrs/week
Hiring a company to complete the basics can lack direction and the connection of the pieces that bring it all together, steering it forward as a single, cohesive effort. A Fractional VP sets the strategy behind the work, directs how it gets carried out across the team or contractors doing it, and keeps every piece pointed the same way. They catch gaps between channels before they turn into wasted effort, so scattered activity becomes a function that runs on a plan.
Fractional CMO
Marketing accountable for impact
From $9,500/mo · 10-12 hrs/week
Marketing can happen every day in your business, but the connection between your message and its results deserves to be at the center of what you are trying to achieve. A Fractional CMO ties marketing to the business's priorities, growth, revenue, the decisions being made at the leadership level. They have the seniority to represent that connection at the table where it matters, so marketing stops running on its own and starts moving the business itself.
FAQ
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Most businesses know by what's missing. If the plan exists but execution needs a hand, that's Director-level. If marketing needs someone organizing the whole function, that's VP-level. If marketing needs to be tied to business results at the leadership table, that's CMO-level.
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Yes. Many businesses start at one level and move to another as the business changes.
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Currently, yes, Jeremy personally delivers every engagement. As Departing Line grows, the plan is to expand the team to bring in additional expertise across industries and specialties, so businesses get access to the right person for their specific needs.
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The Connector delivers ongoing marketing execution through the team. This puts a senior person directly inside the business to lead it. Some businesses use both.
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That's completely fine. A conversation upfront usually makes it clear which level actually fits.
